1. Credibility

Testimonials give the product provided by your company a credit. Nowadays, most of the sales copy and advertising message channeled from the company is no longer effective. Peoples are now putting more weight on how other customers looking at your product. A positive testimonial simply means how the product provided by you help them in solving problem or benefit them, whereby a negative testimonial doesn’t means that the product is non beneficial at all, it serve as a guide for you to further improve your product in the future.

2. Identification

Testimonials are not just a paragraph or two in response to your product, you have to provide the identification of the person who provide the comments. Your prospects may want to communicate to your existing customers for more information about your product. If they find it useful after interacting with your current customer, you stand a chance to win another deal.

3. Proof

Your testimonial serves as an evidence of the benefit in using your product. Try to ask from your customer who provides the testimonial to show the experience with some real life examples. This will be more convincing. If possible, appending free sample if your prospect request from you, let them try before they buy.

For many reasons, testimonials increase the confidence level of your prospects before they deal with your for the first time. Try to keep your testimonials short, simple and concise, so that your prospect can be more convincing and make the purchase decision fast.