Auto responder or sometimes called auto mail reply or auto mail responder is a very useful promotional marketing tool, it is able to save your valuable time by respond to any email sent to you from your customers of prospects.

Auto responder program can be easily obtained either from a hosting package as a free tool or it can be obtained through out the internet as a PHP script. Either program should works in the same way where it should automatically reply to any message received. They can be programmed to filter the junk or spam message and reply to the message that has been categorized. (I.e. technical support, sales and etc)

When you are submitting your websites or contents to the online directories, search engines or article directories, you should never use an email with auto responder configured. Because these sites are also using auto responders which you will get the message bouncing back and forth by having non-monitored 2 ways auto responder configuration. If you are using an email with auto responder configured as the point of contact during the registration to these sites, chances in getting your registration canceled is very high.

If you are able to use the email responder wisely, it can be a very good marketing tool. It could save you a lot of time by respond to every single email by yourself. It is also very easy to get started even though you are not a technical person in programming. Furthermore, if you own a website hosted under paid hosting, you can always get this tool for free, otherwise you can also get it from the online script directory for free as well, but it may be limited to some basic features only. You have to evaluate what features work best for you and get the right one that suit you best.